Mr. Biswarup Chakrabarty

Vice President & Head of Packaging Development, ITC Foods

Biswarup Chakrabarty  is the Vice President & Head of Packaging Development for the Food Business at ITC Limited, a role he has held since July 2024. With over 20 years of experience within ITC, he has been a driving force behind the company’s packaging strategy for major brands like Aashirvaad, Sunfeast, and Bingo!. A graduate of the Indian Institute of Packaging (IIP) with additional qualifications from the Central Institute of Petrochemicals Engineering & Technology (CIPET), his career also includes early stints at Hindustan Unilever and Bharat Shell.

Key Focus Areas & Innovations

• Sustainability & Circularity: He is a strong advocate for responsible materials, famously leading the initiative for 100% paper-based packaging for Sunfeast Farmlite biscuits.
• Premiumisation & CX: Under his leadership, ITC Foods has focused on innovative packaging to boost customer experience (CX), utilizing structural reengineering to balance shelf life, premium aesthetics, and cost-efficiency.
• Channel-Agnostic Packaging: He has spearheaded the development of distinct SKUs for e-commerce, ensuring that secondary packaging is optimized for the unique rigours of digital supply chains.
• Digital Integration: Chakrabarty has been involved in integrating traceability features, such as farm-to-fork tracking for Aashirvaad organic products, enhancing consumer trust through digital transparency.