Dr. C. K. Sharma

Business Head, DS Group

C.K. Sharma is a seasoned FMCG leader and Business Head at DS Group, where he drives strategic growth, market expansion, and distribution excellence. With extensive experience in business development, sales, and marketing leadership, he has played a pivotal role in strengthening the company’s footprint, particularly across Tier II and Tier III markets.

At DS Group, he has successfully created multiple growth drivers by expanding distribution networks, enhancing channel partnerships, and executing market-focused strategies. Prior to his current role, he served as Vice President – Business Development within the organization, contributing to strategic planning and expansion initiatives.

Earlier in his career, Mr. Sharma was Deputy Director at The Tobacco Institute of India, where he represented the cigarette industry in engagements with central and state governments, focusing on regulatory matters and policy dialogue. He also had a long tenure at VST Industries, serving as Vice President – Sales & Marketing, where he led large-scale sales operations and brand strategy execution.

He holds a certification in Marketing Strategies in a Competitive Environment, reflecting his strong foundation in strategic marketing and competitive positioning. His career reflects a blend of commercial leadership, regulatory engagement, and market expansion expertise within highly regulated industries